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Wheel Play is located in Louisville KY and operates a newly constructed retail store, warehouse and installation facility specializing in custom wheels and tires. The owner and management of Wheel Play have a combined 30 years of experience in the wholesale and manufacturing side of the custom wheel and tire industry. Through our contacts, Wheel Play purchases large lots of high end custom wheels and tires which are sold at both our retail location and on this web site.
The custom wheels and tires may be purchased either individually or in a wheel and tire package. All wheel and tire sets purchased will be custom mounted and road force balanced at Wheel Play's install location. Additionally all wheel and tire sets purchased will be inflated at no additional charge with nitrogen which improves both tire performance, gas mileage and tire wear. See www.nitrogendirect.com for additional information on the advantages of nitrogen inflation
Please contact us during our regular business hours for any questions about our products or technical information. We will be happy to answer any questions. Please allow 24 hours for an email response. Wheel Play is a member of the Better Business Bureau and SEMA Specialty Equipment Market Association.
Wheel Play is a CERTIFIED PERFORMANCE RETAILER (CPR) and has passed automotive industry certification and requirements which includes evaluation of its installation equipment and training program.