Jenny Pfanenstiel, Master Milliner and owner of Formé Millinery, is internationally recognized for her award winning craft of hand creating and sculpting hats using the highest quality and rare materials found all over the world. In addition to incor … show more
Jenny Pfanenstiel, Master Milliner and owner of Formé Millinery, is internationally recognized for her award winning craft of hand creating and sculpting hats using the highest quality and rare materials found all over the world. In addition to incorporating traditional millinery skills, Jenny has created a unique style of hats that are sculpted on her braid machine from the 1800’s, something she is known for throughout the world. After visiting Louisville, Kentucky for several years to create custom hats for the Derby, Jenny relocated her family and business and moved to the Southern state. She opened a permanent Hat Shop, Formé Millinery. When a client comes into her hat shop for a custom hat, she provides an "experience". They try on different shapes and styles, and go through the colors of straw and wool to pick out the appropriate color. She measures their head so the hat will fit properly. Dedication to quality and detail are essential to creating the perfect hat for each client. “As a Milliner, my goal is to make a person feel sensational in my hats. I want them to look into the mirror and feel transformed, almost as if they are one with the creation of the hat.” Since moving to Louisville, she has had the honor of being named the "Official Milliner" of the Kentucky Derby Museum. You can find her permanent hat display at Churchill Downs, home of the Kentucky Derby. Jenny has collaborated with an array of companies to create hats for their collections and productions. Some include: Co-branded Derby collections with Vineyard Vines, Covet Fashion Style App, American Express, Goodman Theatre, and the Joffrey Ballet. Jenny is also a hat designer for McCall Patterns and creates flat pattern hats through the Formé Millinery label. Jenny has created hats for some of the world’s most fashionable people, including Former First Lady Michelle Obama, Oprah Winfrey, Madonna, Neil Diamond, and Barbara Corcoran “Shark Tank”.